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Air Jamaica is set to cut its First Class product, and re-brand it as Executive Business Class on all its routes

 

Air Jamaica is set to cut its First Class product, and re-brand it as Executive Business Class on all its routes, with effect from October 29th 2006.

The change is aimed at giving Air Jamaica the competitive edge as they anticipate increased sales with the more attractive fares in the Executive Business Class.

The Executive Business Class will have the same perks as the current First Class product, including Air Jamaica's signature champagne service. Additionally, passengers in the Executive Business Class will continue to have their luggage delivered first wherever possible, customs allowing.

 



Senior Vice President, Marketing and Sales, Paul Pennicook says the decision was influenced by the improved sales in Executive Business Class on the London route since the change in June and the need for brand consistency throughout the system.